If there was a model not to follow when it comes to promoting and programming TV, I'd have to say that would be TVNZ. Here are two things NOT TO DO if you own a TV channel:
- Even though they spent most of January promoting the new season of Lost. On the first Wednesday of Feb, it started. A shame that they only started promoting it a day before. So they created a massive campaign to promote the new season, but they didn't announce the starting day with a big fanfare? That it stupid
- Same thing happened to the new Desperate Housewives season. But it was even worse, because the announced 2 hour special, were actually the two last episodes of the previous one.
Maybe I could add that they spend, every-single-good-tv-series, in the first 4-6 months of the year leaving the craptastic homemade reality shows for the rest AND that they start seasons in awfully-odd time like... November, so that nobody watches them during the holiday season. Smart moves guys...
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